1) These type of consumer shows are immediate and compelling. Potential customers can't change the channel or
turn the page.
2) The Audience is pre-qualified. Primarily because they paid to gain entry and are there for a reason.
3) These consumers come with a “Ready to Buy” attitude.
4) Shows produce Higher returns and less tire-kickers or unqualified buyers than any other form of advertising. If
they are at a show they want to purchase.
5) You will realize a multitude of objectives: make immediate impact in your sales; Market research quality leads;
build brand awareness; sample products; set appointments, demonstrate; and more!
6) Consumer Shows are perfect venues for test marketing or launching new products. You get to view reactions,
gain immediate feed-back then and there.
7) Consumer Shows are a great way for helping your Company or product stand out from your competition.
8) Shows are very cost-effective. The massive investment in marketing is made by the event, take advantage of
thousands of potential customers over a single weekend.
9) These events are the only form of face-to-face marketing.10) Potential customers can touch, see, hear, taste, feel and smell the products. It is the only form of marketing that engages