With an average of 1,000 people moving to Florida every day, and with the Miami-Dade County metro area ranking as the third most populous market in the entire state, the opportunities to reach new customers are endless and crucial. Getting up close and personal isn't’t just for politicians. A new survey shows that “in-person” events can boost purchase intent as high as 52%.
According to a report released by the Advertising Research Foundation, New York, purchase- intent, a customer’s stated interest in buying a product, rose 11% to 52% among consumers who attend brand-sponsored events. Such purchase intent translated directly to sales about 50% of the time, according to the report.
Exhibiting at a trade show offers you one of the best ways to get in front of a lot of customers and prospects in a relatively short amount of time. Trade shows give you the opportunity to not only show your product or describe your service, but also create that all important first impression. According to a Simmons Market Research Bureau study, 91% of respondents ranked trade shows as "extremely useful" as a source for product purchasing information. This was higher than any other source, including on-site visits from reps.
And while the home buying market may be bouncing back very slowly, the most recent statistics from the National Association of Home Builders show:
• A patio or deck is one of the three features most requested of new home buyers.
• Building a major garden or landscaping project is the second most popular home improvement choice among
respondents asked what they would do with $20,000.
• Aging Baby Boomers who want lawn and garden products and services for second homes and new living spaces will
contribute to this market's recent year's growth to a $133 billion industry.
Attendees represent billions in consumer intent.
Show attendees are a mix of highly interested consumers, as well as wholesalers and retailers that these consumers flock to when making their purchases for the indoor and outdoor spaces of their homes. While the majority are homeowners, with a well balanced mix of upper management and business owners in attendance, you can be sure that the potential buyers looking at your products have the buying power to make the purchase. So when you meet them at your exhibit, you can be sure you’re talking to serious buyers.
These buyers do more than just explore the exhibit floor areas.
After these buyers get a good look at all the new products and technologies available, they make on-the-spot purchases and/or request price quotes and follow ups.
• 70% of consumers attending say they are likely to purchase an important product or service from the exhibiting
companies within the year because of visit to the event.
• 75% wholesale buyers say they will definitely or probably expand their product line based on what they see at the